About: Ritu Gurha Lisso
Recent Posts by Ritu Gurha Lisso
Not Really Sunk with Hollande

Before the results of French elections were known much ink was used to speculate how the election of socialist Francois Hollande would lead to the shift in Franco- German axis on the issue of growth and austerity. Essentially Chancellor Merkel and President Sarkozy have invested a lot of political capital and time in the pro-austerityContinue Reading
Written on May 8, 2012 at 8:39 am
Categories: Decision-Making
Tags: commitment, Hollande, Merkel, Sarkozy, Sunk Cost Effect
The Pirates of the Web
It seems the infant Pirate Party in Germany is emerging as a political influence to be reckoned with. Last week it managed to count its 25,000th registered members – that’s half the number of members as the Green Party, the youngest among the established parties. For the behaviourally-trained eye, however, the party’s rise is notContinue Reading
Written on April 25, 2012 at 7:13 am
Categories: Politics
Tags: reference point, saliency
Physically Lost, Mentally Found
A few days ago a junkie broke into my friend’s car while I was talking to her in front of the school gates. We were actually standing just 150 metres away from her car, but it was ten minutes after the police descended on the busy street that we realised they were actually converging aroundContinue Reading
Written on January 17, 2012 at 8:30 am
Categories: Behavioural Living
Tags: mental accounting, regret
Recent Comments by Ritu Gurha Lisso
No comments by Ritu Gurha Lisso yet.